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Social Media Workshop - how to and best practices

  • June 13, 2023
  • 9:30 AM - 12:00 PM
  • ECVO Training Room - Bonnie Doon Professional Centre, 8330 82 Ave NW Suite 258, Edmonton, AB T6C 4E3
  • 15


  • Please ensure that you are logged in with your ECVO member account to access this option.


How to and best practices in social media.

When done well, social media helps non-profits recruit volunteers, increase their brand reputation, and bring in donor dollars.

  • 20% of donors have made a donation through Facebook’s fundraising tools.
  • On average, 57% of traffic to fundraising campaign websites comes from social media posts.
  • 1/3 of mobile donation traffic on Giving Tuesday comes from Facebook.
  • 84% of Facebook users share posts to show their support for a cause and highlight issues that are important to them.

In this 2.5-hour workshop you will discover:

  • How organizations can best use social media to tell stories about their brand.
  • How to communicate your organization’s message via photos, videos and posts.
  • How to ensure social media continuity, even if staff or volunteers change.
  • How to schedule posts.
  • Options for fundraising on social media.
  • Audience segmentation - which social media platforms reach which audiences.
  • This workshop will also include a basic component on how to post to Twitter, Facebook, Instagram, and TikTok as a brand.

Space is limited. Registration is required.

Registration deadline: Monday, June 12, 2023.

Tech requirements of participants: A working computer or tablet with the ability to connect to Zoom as well as a working microphone and speakers in order to participate in the Q & A.


Leila Daoud has more than 15 years of experience in communications. She is a media relations, crisis management, and brand reputation specialist who has conducted more than 1800 interviews and crafted more than 1000 news releases. 


  • ECVO Members: $35
  • Non-members: $50

If you would like to arrange for an offline payment, please email


A full refund can be issued no later than 7 days prior to the event. To request a refund, please email

ECVO reserves the right to cancel the event or registration. In the event of a cancellation, registrants will be notified and a refund will be issued.


If you have any questions regarding this program, please email us at



The Edmonton Chamber of Voluntary Organizations empowers volunteers and non-profits in Metro Edmonton.

Learn more at

For membership inquiries, email:

or call 780-801-4720

Pop by for a visit:

Suite 255, Bonnie Doon Professional Centre
8330 82 Avenue
Edmonton, AB T6C 4E3

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