Learn how basic communication can help you with your fundraising goals in this one-day workshop.
Communications for Fundraising is a hands-on workshop that guides participants in crafting better communications around their organization’s fundraising needs.
Over the course of the session, communication experts, Marliss Weber and Randy Brososky will guide you through the following:
- Practical, plain language translations of your organizational vision, mission, and values, for the purpose of guiding effective communications.
- Identifying the audiences for fundraising messages, and understanding their needs and values, so that communications can be empathetic, emotional, compelling, and actionable.
- Identifying the best channels for communication with these audiences.
- Developing organizational key messages for fundraising.
- Developing audience-specific messages for fundraising
If you have the following, please bring them with you to the session:
- Your organization’s current mission, vision, and values statements.
- Any key messages you currently have for fundraising.
Registration deadline: Friday, June 30, 2023.
This event will be photographed/recorded and may be used for future social media and publication purposes.
WHO IS THIS FOR
This course is best suited for those who do not have a formal background in communications and/or fundraising. Those with beginner and intermediate skills may find value in the frameworks and methodologies used.
We suggest having more than one person per organization attend, as it will be key for group work and ensure you can have focused discussions about your organization.
This session was made possible with the support of:
ABOUT THE PRESENTERS
Randy Brososky has been working in the broad fields of marketing, communications and branding for more than 25 years. Informed by his early experience as an actor, writer, director and producer for theatre, film and television, Randy has been crafting stories through various forms of media that connect with people on an emotional level.
With Parodos Communications, Randy has led dozens of comprehensive and award-winning marketing and communications projects for clients as diverse as Strathcona County, the City of Edmonton, the Edmonton Economic Development Corporation, Covenant Health, EPCOR, the University of Alberta, EndPovertyEdmonton, Basic Income Alberta, the Old Strathcona Business Association, the Business Link, the 124 Street Business Association, Stony Plain Road Business Association, and the Legal Education Society of Alberta.
Randy’s approach to communications is informed by behavioural economics, Moral Foundations Theory, and nudge marketing, as well as his experience with multimedia storytelling for diverse audiences. His experience has taught him the importance of knowing your audience and communicating your messages in their language, for persuasion and behavioural change.
Marliss Weber is an award-winning strategist and communicator with a specialty in corporate storytelling, as well as engagement in equity-seeking spaces.
An architect of change, Marliss has led numerous complex, issues-driven and change-making projects, with a special focus on community-building, engagement and social justice. She’s been a principal communications strategist for Women’s Initiative Edmonton, It’s Time Edmonton (the City of Edmonton’s Gender-Based Violence Prevention Initiative), Basic Income Alberta, the Edmonton Local Immigration Partnership, EndPovertyEdmonton, the Edmonton Refugee Health Coalition, among numerous other projects. Marliss engages deeply with all sectors of the public on fraught and challenging topics, including sexual and domestic violence prevention, gender equity, income equity and racism.
Marliss is the recipient of an IABC Capital Award for communications strategy, and holds a Master of Arts in Communications and Technology from the University of Alberta, as well as a smattering of other arts-based degrees and diplomas.
*This workshop is offered as a bundle with our on-demand self-guided course: “Building a Foundational Communications Strategy: A Step-by-Step Guide." You will receive access to the course after the workshop.
- ECVO Members: $299
- Non-members: $335
If you would like to arrange for an offline payment, please email firstname.lastname@example.org.
A partial refund (50%) can be issued no later than 21 days before the event. No refund is offered within 21 days of the event. To request a refund, please email email@example.com.
ECVO reserves the right to cancel the event or registration. In the event of a cancellation, registrants will be notified and a refund will be issued.
If you have any questions regarding this program, please email us at firstname.lastname@example.org.