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Social Media Workshop

  • November 24, 2022
  • 1:00 PM - 3:30 PM
  • ECVO Training Room - Bonnie Doon Professional Centre, 8330 82 Ave NW Suite 258, Edmonton, AB T6C 4E3
  • 8

Registration

  • Please ensure that you are logged in with your ECVO member account to access this option.

Registration is closed

How to build a strong non-profit brand on social media.



When done well, social media helps non-profits recruit volunteers, increase their brand reputation, and bring in donor dollars.

  • 20% of donors have made a donation through Facebook’s fundraising tools.
  • On average, 57% of traffic to fundraising campaign websites comes from social media posts.
  • 1/3 of mobile donation traffic on Giving Tuesday comes from Facebook.
  • 84% of Facebook users share posts to show their support for a cause and highlight issues that are important to them.

In this 2.5-hour workshop you will discover:

  • How organizations can best use social media to tell stories about their brand.
  • How to communicate your organization’s message via photos, videos and posts.
  • How to ensure social media continuity, even if staff or volunteers change.
  • How to schedule posts.
  • Options for fundraising on social media.
  • Audience segmentation - which social media platforms reach which audiences.
  • This workshop will also include a basic component on how to post to Twitter, Facebook, Instagram, and TikTok as a brand.

Space is limited. Registration is required.

Registration deadline: Updated to Tuesday, November 22, 2022.

Tech requirements of participants: A working computer or tablet with the ability to connect to Zoom as well as a working microphone and speakers in order to participate in the Q & A.

ABOUT THE PRESENTERS

Leila Daoud has more than 15 years of experience in communications. She is a media relations, crisis management, and brand reputation specialist who has conducted more than 1800 interviews and crafted more than 1000 news releases. 

COST

  • ECVO Members: $35
  • Non-members: $50

If you would like to arrange for an offline payment, please email training@ecvo.ca.

REFUND POLICY

A full refund can be issued no later than 7 days prior to the event. To request a refund, please email training@ecvo.ca.

ECVO reserves the right to cancel the event or registration. In the event of a cancellation, registrants will be notified and a refund will be issued.

CONTACT US

If you have any questions regarding this program, please email us at leila@ecvo.ca.

THIS PROGRAM WAS MADE POSSIBLE WITH SUPPORT FROM OUR FUNDERS

                     

The Edmonton Chamber of Voluntary Organizations empowers volunteers and non-profits in Metro Edmonton.

Learn more at ecvo.ca

For membership inquiries, email:

membership@ecvo.ca

or call 780-801-4720

Pop by for a visit:

Suite 255, Bonnie Doon Professional Centre
8330 82 Avenue
Edmonton, AB T6C 4E3

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